Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products.
Email Last Updated Nov 10, 5: If well written, a press release can result in multiple published articles about your firm and its products. And that can mean new prospects contacting you asking you to sell to them. Talk about low-hanging fruit! What's more, press releases are cost effective.
If the release results in an article that for instance appears to recommend your firm or your product, that article is more likely to drive prospects to contact you than a comparable paid advertisement.
However, most press releases never accomplish that. Most press releases are just spray and pray. Nobody reads them, least of all the reporters and editors for whom they're intended. Worst case, a badly-written press release simply makes your firm look clueless and stupid.
For example, a while back I received a press release containing the following sentence: And, let's face it, a 6. As a reporter, my immediate response to that press release was that it's not important because it expended an entire sentence saying absolutely nothing.
And I assumed probably rightly that the company's marketing team was a bunch of idiots. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Use the press release as a sales tool.
Have a newsworthy story. So it's got to have appeal to the entire readership of the publication. Write it like a reporter would write it.
If your press release looks and feels like a real article, reporters will often just file it as a story with minimal editing. Therefore, it's up to you to make sure that your press release looks and feels like a real article. Provide some good quotes.
Have him say something memorable and personal, if possible. Contact your top outlets personally. In addition to sending a press release, personally contact the reporters that you really want to cover the story.
Send them something personal. You might even want to rewrite the press release to fit their beat. If all that sounds too difficult, you may want to spend the extra money to get a reporter to write the press release.
Any good reporter will make the release look like a story, which means it's more likely to be picked up and republished. Luckily there are plenty out-of-work reporters out there right now.
What follows are three examples, pretty much picked randomly, which show how it's done. The first two have a little biz-blab in them, but are still reasonably effective. The third one from Microsoft is an excellent example of how to write a press release that will intrigue reporters and editors.Home / Risk Management / Minor Waiver/Release.
Minor Waiver/Release. Printable PDF. RELEASE OF LIABILITY FOR MINOR PARTICIPANTS This signed waiver/release should be kept on file by the sports organization for at least 7 years or possibly longer if the .
Learn how to write a top-notch press release today, see some creative press release examples, and get a free press release template to craft your own. Whether we call it a "press release," a "press statement," a "news release," or a "media release," we're always talking about the same basic thing.
Instead of taking this approach, share your press release with local media outlets. You’ll enjoy a better ROI and your press release will get more traction. Follow-up by phone or email.
Once you’ve sent your press release out to your local media outlets, follow-up with a phone call or email. Inverted pyramid It is important to conform to a clear structure when writing a press release as journalists spend an average of three seconds deciding whether a press release is worth reading, therefore it is crucial that all of the key information is presented at .
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Photo Consent and Release Form. Without expectation of compensation or other remuneration, now or in the future, I hereby give my consent to [legal entity/organization], its affiliates and agents, to use my image and likeness and/or any interview statements from me in its publications, advertising or other media activities (including the Internet).