Porter s five force analysis of potato chips

These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets. Based on Fern Fort University extensive research — some of the strengths of Lay's Potato Chips are — High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers.

Porter s five force analysis of potato chips

Easy affordability and availability has helped substantially grow potato chip consumption globally. With the younger population representing a key segment of total demand, product innovation has become an imperative for market players.

Most notably, flavors like salty, sour, sweet, hot sauce, ketchup, light salted, red hot, etc. These chips are served as appetizers, side dish, or as snacks. Innovation or new product offering is considered as an opportunity for this market. The introduction of healthier alternatives, like the low-fat and low-sodium chips, in the emerging markets also supports the growth of this industry.

By taste, the market is segregated into plain, salted, chili, and flavored chips. The flavored potato chips market hold a higher CAGR during the forecast period.

North America and Europe are matured markets dominating the global chips market. The Asia-Pacific and South American regions have shown a significant growth.

Currently, the market is valued at over USD million in the region. A substantial growth has been seen in China during the past two decades, supported by the introduction of new flavors and healthier alternatives.

The vendors compete for innovation in terms of flavor, pricing, and brand recognition. Companies are coming with new flavors in potato chips and are trying to expand their presence.

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Porter s five force analysis of potato chips

Goeff Hansen — which will change the name of the . To analyze the market based on various factors - price analysis, value chain, supply chain analysis, porters five force analysis etc.

Qatar Potato Chips Market | Growth, Trends and Forecasts ()

To provide historical and forecast revenue of the market segments and sub-segments with respect to four main geographies and their countries- North America, Europe, Asia-Pacific, and Middle East & Africa.

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Porter s five force analysis of potato chips

Potato Chips Market Regional Analysis The potato chips market has been geographically segmented into North America, Europe, South America, Africa, and Asia-Pacific. North America and Europe are matured markets dominating the global chips market.

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